Commercial Strategy Advisor | Series A-C & Corporate Innovation

Clarity and focused execution for your next scaling phase.

I am an advisor and fractional commercial leader helping scale-up founders and commercial teams navigate major commercial transitions. I help teams identify the underlying strategic priorities, make sharper decisions and align around focused execution.

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Trusted by founders and commercial leaders at startups and global brands

About Felix

A commercial decision partner. A peer to founders and CEOs.

I partner with Series A-C founders and corporate innovation teams when scaling the business requires much sharper strategic decisions and highly synchronised experimentation cycles.

I help companies clarify their strongest positioning, market focus, commercial model and distribution channels. My approach is based on 15+ years of commercial judgment. I quickly cut through confusion to get to immediate priorities, and make strategy actionable through aligning teams.

My role is often to bring perspective when the team is deep in the weeds. I help founders and teams step back, see the real constraints, and help teams realise their biggest opportunities.

Just as importantly, I help teams decide what to stop doing. Growth often stalls not because there are too few ideas, but because there are too many priorities and not enough scale to get reliable insights.

I have worked with 50+ companies and lived in three countries. I grew up in my family's hotel, which explains my fascination with entrepreneurship and growing profitably.

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Challenges I help with

When you need more clarity and effectiveness.

If any of these sound familiar, we should talk.

Post-funding, scaling needs sharper strategic decisions and a more effective execution system.
Entering new markets or launching new products increases the stakes.
Growth is stalling even though the team is busy.
Strategic commercial decisions still depend too heavily on the founder.

How I work

Three ways to work together.

Every engagement is built around a clear outcome. Choose the level of involvement that fits where you are.

Diagnostic

Strategy Decision Unlock

I will identify the one difficult commercial decision you need to make right away, to unlock your next milestone for growth, get past a bottleneck, or align your team around a priority. Done within one week.

Who it's for

Founders who need outside perspective to make a confident decision to unlock months of progress
Commercial teams that need stronger alignment around key priorities, to drive action
Commercial leaders looking to get confident on what's holding back growth before committing to big investments

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Sprint Project

Commercial Inflection Sprint

I lead a focused three-month project to solve a critical commercial priority and turn strategy into disciplined execution.

Who it's for

Leaders that need a credible and actionable go-to-market strategy for a new product or market
Companies with traction but unclear priorities, or weak experimentation cycles
Commercial teams that need to reverse slow growth or get ready to scale significantly post-funding

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Partnership

Commercial Strategy Partnership

Ongoing advisory or fractional leadership to help leaders & teams make sharper decisions and run more focused execution.

Who it's for

Scale-ups with meaningful traction where growth needs sharper strategic direction and senior commercial judgment
Commercial teams that are capable but need a stronger execution rhythm
Leaders preparing for a new market, product launch, funding round, or next phase of growth, who need added strategic expertise and credibility

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If you think I could help, fill in the short form below.

I work best with Series A-C startups and corporate innovation that have traction, a team, and meaningful commercial decisions ahead of them. I will review your details personally and, if it looks like a good fit, I'll be in touch to arrange a short call.