B2C Growth Advisor · Seed to Series B

Clarity for your next stage of growth.

I'm an advisor and fractional growth leader for B2C startups from late Seed to Series B. I work with founders to implement scalable growth systems and drive sharper decisions, to scale growth efficiency and identify opportunities in new markets and channels.

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Trusted by founders & growth leaders at startups and global brands

About Felix

Not a channel specialist. A growth leader.

I partner with B2C startup founders and teams when growth gets more complex and their scrappy tactics stop working.

I'm not a brand marketer or a channel specialist. I help companies identify what is really holding growth back, set clearer priorities, and build stronger systems for experimentation and learning.

My role is often to bring perspective when the team is deep in the weeds. I help founders and teams step back, see the real constraints, and focus on what drives results across market positioning, target audiences, proposition, channel frameworks or pricing.

Just as importantly, I help teams decide what to stop doing. Growth often stalls not because there are too few ideas, but because there are too many priorities and not enough scale to get reliable insights.

I have worked with 50+ companies and lived in three countries. I grew up in my family's hotel, which explains my fascination with entrepreneurship, consumer businesses and growing profitably.

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Challenges I help with

When growth gets stuck.

If any of these sound familiar, we should talk.

Growth efficiency has become harder to scale, even though the team is busy and plenty is happening.
It's not clear what is really constraining growth — whether positioning, pricing, channels, funnel, or product.
There are too many possible growth bets, but not enough clarity or confidence on where to focus.
Growth strategy and prioritisation still depends too heavily on the founder.

How I work

Three ways to work together.

Every engagement is built around a clear outcome. Choose the level of involvement that fits where you are.

Workshop

Growth Decision Unlock

I will identify your #1 growth constraint, the 30-day priority to address it, and what to stop immediately. Done within one week.

Who it's for

Founders who need an outside perspective on what's holding back growth before committing to a full sprint
Growth teams that need stronger alignment around key priorities

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Advisor

Growth Sprint Leadership

I help your team build a focused monthly growth system with sharper priorities, faster execution and clearer learning. In-person sessions and async support.

Who it's for

Startups with a capable growth team that needs clearer priorities, sharp frameworks and faster experimentation cycles
Founders who have become the bottleneck on growth but aren't ready to fully hand over to a full-time leader
Startups that can own execution in-house with me providing prioritisation, structure and coaching

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Fractional Leadership

Fractional Growth Leadership

I take ownership of growth strategy and execution from inside your business.

Who it's for

Startups that need senior growth leadership but aren't yet at the stage for a full-time executive (<$50–100m ARR)
Growth teams that would benefit from clearer priorities and faster experimentation cycles
Founders preparing to enter new markets or raise a scale-up round, who need the additional credibility of a senior growth executive

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If you think I could help, fill in the short form below.

I work best with B2C startups that have traction, a team, and meaningful growth decisions ahead of them. I will review your details personally and, if it looks like a good fit, I'll be in touch to arrange a short call.